Unsubscribing from a list You can add an unsubscribe link by adding an ::unsubscribeUrl:: placeholder to the HTML of your campaign. When a subscriber visits the actual unsubscribe URL, a simple message will be displayed to confirming that they have successfully unsubscribed. To customize this confirmation message, publish the views. php artisan vendor:publish --provider="Spatie\Mailcoach\MailcoachServiceProvider" --tag="mailcoach-views" Now we modify the following views in the /resources/views/vendor/mailcoach/landingPages/ directory: unsubscribed.blade.php couldNotFindSubscription.blade.php ¶Unsubscribing manually You can also unsubscribe someone manually like this. $emailList->unsubscribe('email@example.com'); Alternatively, you can call unsubscribe on a subscriber Subscriber::findForEmail('firstname.lastname@example.org', $emailList)->unsubscribe(); ¶Unsubscribing using an email client Emails sent have the List-Unsubscribe header included. This allows for users to unsubscribe from their email client as per RFC2369. ¶Permanently deleting a subscriber Behind the scenes, the subscriber won't be deleted. Instead, the status of the subscription will be updated to unsubscribed. If you want to delete the subscription/subscriber entirely, you can call delete on it. Subscriber::findForEmail('email@example.com', $emailList)->delete(); The code above will also delete all related subscriptions.